Hellblazer - Retrospective: A More Intricate Yeezus Campaign = Greater Appreciation? [tekst, tłumaczenie i interpretacja piosenki]

As much as I do appreciate Kanye’s lack of marketing to apply a clashing mix of it’s minimalist outsider image against the hidden monstrosity (in a good way) lurking inside the CD, I think a major application that he could’ve used was to edge his fans into the clutter by using a more fan-interactive marketing approach. It's no hidden feeling that by the time of it's release that everyone that took two minutes to listen to the release were absolutely polarized about what they were getting involved with, especially in the sense people only had time to get prepared with 2 sudden and alienating singles

Looking back, Kanye tried to keep it cryptic in his own sense, practically feeding the public when he felt like it when it probably would’ve been better the leave audiences hunting for clues towards singles and release dates

One of the best possible formats for this endeavor would have been something like an alternate reality game that immersed everyone with eyes on Kanye into the mindset of Yeezus through various challenges and obstacles people would've had to take on in the real world

Along this context, the examples of interaction among the possible fanbase are just too great to ignore:

Microsoft

- 3 million+ involved w/Artificial Intelligence ARG

Valve

- 4 million+ involved w/Portal ARG

Campfire

- 3 million+ involved w/True Blood debut ARG
- 500,000+ involved w/Audi A3 ARG

[42 Entertainment]

- 2 million+ involved w/Nine Inch Nails - Year Zero ARG
- 10 million+ involved w/Dark Knight Rises ARG
- 3 million+ involved w/Halo 2 ARG

Even Death Grips set 4Chan's music section ablaze within minutes by preparing them for No Love Deep Web with original content that didn't even involve music itself and instrumentals towards their last album. Imagining someone on Kanye's level only could've lead to millions of people, whether soft fans that only dabble in his music to the most hardcore of stans to at least attempt to tune in to solve some piece of whatever puzzle Yeezy could've left behind

Now I’m not saying that people should’ve had to go to extreme extensive lengths like hacking into the Pentagon or something just to get a phone number you’d have to call at a specific time and decode whatever message is said there to finally get a release date but maybe something of a softer nature. Instead of SNL performances, instead of the Twitter date, why not cut the New Slaves projection down to a 30-second instrumental preview, toss on a website at the end, & allow people solve a few puzzles to finally get an overall image of what you were aiming for? Hell, even deny the fact you have anything to do with it just so you can keep your fans confused for as long as they believe they’re working towards something. The more the fans are able to take a peak into your world and the state your work is trying to assume, the more the fans are going to be able to understand what you were trying to do